According to the Buzz Marketing Group, which specializes in this subject, young people in America now prefer Microsoft Surface instead of Apple iPad, since they consider more "cool". It happens the same with the iPhone;
Teenagers are the ones who consider a significant degree of success of a product and a company manufacturing mobile and gadgets. Until not too long ago, Apple was considered the number one trend in this category and no other company seemed he could of "resist".
The situation changed with the launch of Microsoft Surface and Windows 8, as well as the Samsung Galaxy S III . The trend appears to teenagers right now wants them to prefer these two products over iPad and iPhone 5 in statistical studies.
Whether this will have an immediate impact on sales of the company from Cupertino will have to see. In any case, the Jony Ive and his team have to prepare for something better then if they want to keep the company in the levels left by Steve Jobs.
